Supertouch is launching a new look and championing a clear purpose: Protective workwear with a conscience. This is the belief that guides our decisions, and it is at the centre of everything we do.
For years, Supertouch has been trusted by distributors, procurement teams, and workers across industries such as construction, manufacturing, healthcare, food and beverage to supply reliable, high-quality PPE and protective workwear. That trust was built on product quality, consistency, and value.
We understand that the world of work is evolving and so are we. This next chapter sees the same Supertouch quality, recognised globally, backed by ethical and responsible manufacturing that customers can rely on.
More than meeting standards
The expectations placed on workwear suppliers have shifted. Organisations are asking more questions about the products they use, where they come from, and the businesses behind them. Procurement teams are under pressure to justify responsible sourcing decisions, distributors need confidence in the brands they stand behind, and workers deserve to know that the products protecting them have been made with care and integrity.
Compliance alone is no longer enough. Protection today means taking responsibility for how our products are made and how they perform in demanding working environments. That is what it means to have protective workwear with a conscience.
People, Planet, Performance
Our approach to responsible workwear is built around three pillars: people, planet, and performance. This is the foundation of our practical framework that shapes how we operate as a business every day.
People come first because every product we make exists for a real person, working in a real environment, often in demanding conditions where safety and performance are non-negotiable. This is why we design and source workwear with the worker in mind, not just the standards they need to meet.
Planet matters because responsibility does not end at the factory door. We own and operate our own manufacturing facility, which gives us direct oversight of how our products are made. That accountability sits at the heart of our sustainability programme, Blue Sphere®.
Performance underpins everything else. Responsible workwear has to work. Quality, durability, and reliability are not foundational considerations. This is why people trust in Supertouch to protect their workforce.
Blue Sphere: our commitment in action
Blue Sphere® is Supertouch's sustainability programme and is the practical expression of our commitment to reducing environmental impact across product design, sourcing, and operations.
In practice, that means introducing more responsibly sourced and certified recycled materials into our product range, reducing waste and unnecessary packaging, improving energy efficiency across our operations, and working only with suppliers who meet clear environmental standards. Our products carry certifications including the Global Recycle Standard, Sedex SMETA, and Oeko-Tex 100, providing independent verification that our commitments are real and measurable.
Sustainability is not an add-on. It strengthens product performance, supports long-term growth, and reduces environmental impact. Our Blue Sphere® products ensure that our commitment to the planet is measurable, practical, and continually improving.
View the full Blue Sphere® Range.
Protecting lives beyond the workplace
Our ethical practices extend beyond the products we make. Through our support of the Balqees Welfare Foundation, Supertouch contributes to communities where help is needed most. That means supporting access to healthcare and medical aid, funding education and opportunities for vulnerable communities, and providing essential resources.
We donate 50% of net profits to the Balqees Welfare Foundation. Because we believe that a business with a conscience does not stop at its own doorstep.
Why this matters now
Doing the right thing builds trust. And trust is what long-term partnerships are built on.
That is true for the distributors who stock our products, the procurement managers who specify them, and the workers who rely on them every shift. Protective workwear with a conscience is our commitment to a collective future that we are supporting to build. Our belief remains constant. Our standards continue to rise.
Find out more
To learn more about what protective workwear with a conscience means for Supertouch, visit Workwear With a Conscience.
Explore our latest released products.