Privacy Policy

This privacy policy sets out how Supertouch® uses and protects any information that you give Supertouch® when you use our website and services.

Supertouch® is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our services, then you can be assured that it will only be used in accordance with this privacy statement and our terms and conditions.

Supertouch® may change this policy from time to time by updating this page. Supertouch® will attempt to give notice to all individuals before a change to the policy.

What we collect

We may collect the following information:

  • Name
  • Business details
  • Contact information including email address and telephone
  • Demographic information such as postcode, preferences, and interests
  • Other information relevant to customer surveys and/or offers
  • IP address
  • Cookies

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and for the following reasons:

  • Internal record keeping
  • Order and delivery fulfilment
  • We may use the information to improve our products and services.
  • We may send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. We may send marketing emails to your business email address without prior consent following legitimate business interest such as a transaction.

Our legal basis for processing your data will only be for the below reasons:

  • Consent of the individual
  • Contractual necessity
  • Compliance with legal obligations
  • Vital interests of the data subjects
  • Public interest
  • Legitimate interests


The Supertouch website allows you to store additional address entries, such as ‘your customer’ or ‘end-user’ for drop-shipping purposes. This helps improve user experience and repeat-ordering. This information will only be used by Supertouch® for order fulfilment purposes. Supertouch® will not under any circumstance use the information stored to contact individuals whose details you save to your account in accordance with the Data Protection Act 2018 and GDPR regulations.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Third-Party Services

Third-party services used by Supertouch will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us. 

Certain third-party service providers, such as payment gateways and couriers have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the way your personal information will be handled by these providers. 

Google Analytics - We use Google Analytics to better understand audience behaviour on our websites and to help us improve the user experience. We do not use personally identifiable data through this service. Google Analytics Privacy Policy

Sales-I – We use sales-I to better understand our customers buying trends and to find new sales opportunities. We do not use personally identifiable data through this service. Sales-I Privacy Policy

Mailchimp - We use Mailchimp as our chosen email provider. Mailchimp Privacy Policy

DPD - We use DPD as one of our couriers. DPD Privacy Policy

Palletways - We use Palletways as one of our couriers. Palletways Privacy Policy

EDS - We use EDS as one of our couriers. EDS Privacy Policy

Controlling your personal information

If you are receiving direct marketing communications from us, you may change your mind at any time by writing to or emailing us at We also have a very easy opt-out procedure at the bottom of our marketing emails.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 2018 & GDPR. If you would like a copy of the information held on you please write to

You may also request the removal/deletion of information we hold on you. Data may be removed automatically after a certain time if we deem it unnecessary to hold.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


The table below lists the cookies we collect and what information they store.


COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows displaying pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.