Empowering Women At Work - Closing The Gender PPE Gap

Written By Supertouch
22/11/23
Empowering Women At Work - Closing The Gender PPE Gap
Imagine working on a construction site, surrounded by gear that doesn't quite do the job. For women, finding protective work clothes that are both comfortable, fitted and on-budget can be tough. That's where Supertouch comes in, aiming to provide inclusive, reliable and accessible workwear to women in industry. Despite the existence of female-specific work garments for some time, women often find themselves limited to "unisex" workwear due to budget constraints. Unfortunately, these unisex options are typically designed with men's frames in mind, resulting in ill-fitting attire. This not only compromises safety in industries but also acts as a deterrent for women considering careers in such fields where protection is paramount. Supertouch recognises this gap and aims to bridge it with our new Women's Hi-Vis Range. The current market mainly offers options at premium price points, making them inaccessible to a significant portion of female workers and companies in the UK. Supertouch aims to change this narrative by providing high-quality workwear at prices aligned with men's equivalents. The industrial landscape is evolving, with a notable surge in women joining sectors like construction. A recent Randstad report revealed a 23% increase in women entering construction in the last two years alone, highlighting the growing demand for female-centric workwear. Our commitment to diversity and inclusion doesn't stop at addressing the issue—it's ingrained in our products. The Supertouch Women's Hi-Vis Ladies Range is a testament to inclusivity, reliability, and accessibility. From construction to engineering, railways to highways, we've designed a range that caters specifically to women. Imagine workwear that doesn't compromise safety for style or comfort. Our Women's Hi-Vis Ladies Range is thoughtfully crafted with attention to both functionality and style. We understand that safety should never compromise comfort or fit. By using advanced materials and ergonomic design elements, we have created a line of safety workwear that not only meets industry standards but also provides the utmost comfort and confidence for women on the job. We have collaborated with industry experts, female workers, and designers to ensure that our products meet the highest standards of safety, durability, and functionality. Each garment is rigorously tested to guarantee its performance and longevity, providing women with reliable protection throughout their workdays. But there's more to our range than just fabric and design. Meet the inspiration behind our line— Eshaal, Dua, Hana, Savannah, Jaya, Anjali, Sophia, and Kamela. These are not just names; they are the daughters of our range development team. By naming our products after these incredible young women, we aim to inspire future generations to break barriers and enter the industry with confidence. Discover what sets Supertouch apart. Explore our new Women's Hi-Vis Ladies Range, for workwear that empowers women.